The Normal Brand

The Normal Brand is a clothing brand based in St. Louis, Missouri. These print pieces were mailed out twice a year to showcase the launch of the spring and fall collections. With a heavy emphasis on the moody product photography and the lifestyle it evokes, the layout was light on copy and heavy on images. 

As the sole in-house graphic designer, I collaborated with the Marketing Director to schedule and coordinate photoshoots, assisted in styling the models in best-selling and high-inventory items to feature, designed the catalogs, and facilitated printing and mailing to seed lists.

Photography by Garrett King and Izaiah Johnson.