Smith Moore

Smith Moore is a financial services firm that needed an updated website with content that matched the unique spirit of the company. It proved somewhat of a tricky solution, as they needed the site to be appropriate for client-facing use, as well as for potential financial advisors looking to join Smith Moore.

The resulting site has been a success thus far. The refreshed color palette evokes a sense of creativity, energy, and professionalism with a conservative navy, a fun electric blue, and a pop of eye-catching lime green. A variety of visual elements add depth and dimension to the design— icons, friendly rounded corners on images, and layered shapes. The circle motif throughout is an expansion of their logo— the three circles representing their three pillars of Accumulation, Distribution, and Legacy.