Axtella

At Axtella, they go beyond “the way things have always been done.” A firm looking for a fresh new name, look, and place in the financial services industry, they wanted something fresh and bold that had never been seen before. (Final frontiers, something, something…)

The name Axtella is a portmanteau of “constellation,” “stellar,” and “nexus.” Their logo incorporates an orbit encircling the name, hinting to the theme. Distinguished purple and classy rose gold are offset by fresh pops of orange to evoke sunset, dusk, and sunrise–a play on the “financial services revolution” they see themselves sparking.

Along with a team, I developed website wireframes, a new logo and brand identity, and an animated video announcing the launch of the new brand.